If you’re an internet marketer (or just someone who wants to make sure that he’s on the first page of Google), you probably know by now how important it is to get a high Google ranking. PageRank is an algorithm employed by Google Search to classify web pages in their result pages. Google itself says that PageRank “is the measure of a page’s popularity, both by current users and others who are not users.” As such, it has become one of the cornerstones of internet marketing. According to Google:
So how does Google decide what ranks better? Google uses a variety of different elements to rate each webpage, including but not limited to: links, content and the number of recent submissions. Google also takes into consideration factors such as originality and frequency of updates, as well as the number of pages a site has been around and any popular keywords that people are using to find similar content. The bottom line is that SEO needs to be done correctly or your business will be missing out on a large portion of the Google pie.
One of the most important ranking factors for internet marketers is backlinks. Google ranks a website according to the number of backlinks it receives. Backlinks are links from other websites that direct internet traffic back to a particular webpage. The more backlinks a webpage receives, the higher up in the Google organic search ranking they will be placed. Backlinks take time to build, so it is important that internet marketers spend time improving their backlinks and make sure that their backlinks are quality links.
Another important ranking factor is page speed. Google looks at various technical parameters, such as page speed, and page title length, to determine how likely a page will be completely forgotten once it has been indexed. A high bounce rate means that Google has lost interest in the page and it is more likely to be banned by the search engines. Page speed is a very important aspect of Google’s search engines, so make sure that you spend time improving your page speed.
Google’s supplemental indexing tool, the supplemental index page, or SERP, is used to determine which web pages are valuable. Google’s supplemental index only includes pages that have been indexed, not those that have been newly published or those that have been rank highly for some time. This means that it takes time for the webmaster to build up a large list of high quality, low bounce rate pages that Google deems to be of a high value. This is a very important ranking factor for internet marketers, as Google is always looking to give its users the best experience possible.
Other factors that Google uses to determine rankings include the total number of backlinks for each page, total links across all domains, the number of internal and external link tags used and the total number of pages that have been indexed. This last factor, called Google PageRank, is closely tied to the Google ranking algorithms, but it is also important to understand that Google does not use the PageRank algorithm to rank a web page. Google ranks web pages based on a variety of factors, including relevance, quality content and user experience.