When you ask what is SEO in digital marketing, the answer can be a bit confusing. On one hand, SEO is about the internal workings of your website, the way it gets rank by search engines. Off page SEO, meanwhile, deals with things like links, content and even social media. Knowing the difference can help you understand what is SEO in digital marketing, which is very important.
What is SEO in digital marketing
The first thing to understand is that what is SEO in digital marketing does not refer to optimization. Optimization is part and parcel of what is SEO in digital marketing, but there are other things involve as well. Link building is an off page element that is vital for your site to succeed. However, many companies focus solely on link building. Neglecting other important aspects of a website that can lead to greater rankings. There are two types of links, inbound and outbound. Understanding these two types will help you determine how to optimize your site for the search engines.
Outbound links & inbound links
Outbound links come from websites with a higher page ranking, such as Google, MSN and Yahoo. These links are what you want to aim for, as getting your site listed on the first page results in far greater traffic. This means more potential customers, and more sales.
On the other hand, inbound links come from other sites with a higher page ranking. Which is how you want your site ranked on the first page. These links are what you should be paying attention to in order to help your site climb up the ranks. While you can get your site listed on social media sites without using the social media sites to advertise, there are privacy issues involved, as well as concerns about spam and security on the sites. Therefore, you should use them as an additional method of marketing to get your site ranked better on the search engines.
Both inbound and outbound links have their advantages and disadvantages, so you must decide which strategy to employ depending on the site and the situation. If you are a small business running only one to two websites, inbound may be sufficient to help increase visibility and traffic. However, if you have a number of sites, especially on the social media side, it may be necessary to create both inbound and outbound strategies. In other words, you need to consider your competition as well. Unless you have a foolproof plan for every scenario, you should probably stick to one strategy. This is the reason why many digital marketing companies offer package deals that include optimization.
Search Engines Discover
SEO is all about optimizing your web pages and content for search engines. Once the search engines discover these pages, they make their judgment based on the quality of the content and the relevance of the keywords. In order to benefit from this system, it is important that your content is relevant, up-to-date and informative. In addition, your pages must be well-organized, easy to navigate and include lots of fresh and unique content. The keywords should appear several times on the page and also in the title and summary.
It is also necessary to make your pages attractive and user-friendly. For example, if you sell products or services through social media platforms such as Facebook and Twitter, you need to optimize your site to make it easier for visitors to connect with you. On the social media front, it is important that you keep all of your information organized in tabs on a page, whether you use a single website or multiple social media pages. This helps you to organize the content and identify what is important to share and what you should exclude. You can also share your URL with your friends and contacts, which will help you get more exposure.
What is SEO in digital marketing is the process of optimizing your website content so that it can rank well in search engines. In order to succeed, you need to have original, well-written content, as well as a great website design. The keywords should appear several times on the page and in the title and summary. Your links should be visible, easy-to-follow and use a variety of keywords and phrases.